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      <title>Google Ads Search</title>
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      <description>Earning this certification validates the skills and knowledge to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.</description>
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<p>By earning the Google Ads Search Certification, Google recognizes your ability to:</p>
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<li>Translate a vision for online marketing into a coherent digital marketing strategy</li>
<li>Develop a Google Search strategy with wider company marketing plans</li>
<li>Generate a plan to increase leads, sales or web traffic using google search</li>
<li>Develop a plan to reach new and existing customers with google search audiences</li>
<li>Ensure your search marketing plan is aligned with your digital marketing budget</li>
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